Just hours after a two-day hearing from the Canadian Heritage standing committee hearing into Hockey Canada and numerous allegations of sexual assault, long-time partner Tim Hortons has announced they are officially pulling funding from Hockey Canada.

"We've communicated to Hockey Canada on many occasions that the organization needs to take strong and definitive action before it can regain the faith and trust of Canadians" reads Tim's statement before adding, "We officially informed Hockey Canada this week that we have pulled out of all men's hockey programming for 2022-23 season including the men's world junior championships."

Tim Hortons has informed Hockey Canada that it's "deeply disappointed" in the progress the organization has made to restore the trust of Canadians.
Tim Hortons told HC this week that it will not advertise in men's hockey programming for 2022-23, including in the World Juniors. pic.twitter.com/MzP5W7Ufc7

— Rick Westhead (@rwesthead) October 5, 2022

It was recently announced that Hockey Canada would be the subject of an audit and that Hockey Quebec decided to not forward registration fees to the national body.

(1/4) Hockey Quebec pulled out of Hockey Canada. Good - others should follow suit.

I think Canadians are really waking up to how terrible an origination this dumpster fire is.

But more needs to be done. A couple thoughts: 🧵#hockeycanada #cdnpoli

— Greg Loerts (@RealGregLoerts) October 5, 2022

All of this news comes after multiple allegations of sexual assault and misconduct have been filed against former Hockey Canada players. 

I support @ShelKenn. The executives and board members at Hockey Canada need to step down. No one is bigger than the game. Do what’s right for the future of hockey and for our children that love it. We need leadership now. For the good of the game,

PLEASE STEP ASIDE https://t.co/4VHLtrqo7P

— Corey Hirsch (@CoreyHirsch) October 5, 2022

The scandal started earlier this summer after news broke that a woman alleged eight CHL players, some on the Canada U20 world juniors team, sexually assaulted her in 2018. She filed a $3.5 million lawsuit this spring. 

Hockey Canada presenting itself as a victim and blaming media and/or politicians. The lack of accountability for harm done is deplorable.

— Shireen Ahmed (@_shireenahmed_) October 4, 2022

Since then, an investigation has been opened into the 2003 Canadian world junior teams following alleged group assaults and rapes.

"I think it boggles the mind that Hockey Canada is continuing to dig in its heels," PM Justin Trudeau told reporters when asked about the organization's handling of sexual assault allegations. His comments come as Hockey Québec said it would cut ties with Hockey Canada.#cdnpoli pic.twitter.com/N4qrBawFJJ

— CPAC (@CPAC_TV) October 5, 2022

All of these allegations, including news that company funds were used to pay off victims, plus a culture of sweeping incidents "under the rug" have rocked the Canadian hockey world.

Since the news of Tim's funding pull-out, many have applauded the coffee biz for making the right decision.

I know there are technically better analogies, but from a strictly cultural standpoint Tim Hortons pulling their sponsorship from Hockey Canada is like Budweiser pulling out of the NFL.

— Pat Dubois 🇺🇦 (@patdubois) October 5, 2022

Many are hoping this move will force Hockey Canada to bring about meaningful changes, especially since many think they have yet to take responsibility.

This may be the only way Hockey Canada will actually implement change. I am glad to see Tim Hortons will continue to sponsor the women’s program (along with para and youth programs). https://t.co/yXtdVtqTid

— Meaghen Johnson (@MeaghenJohnson) October 5, 2022

Tim Hortons will still fund children's hockey, para hockey, and women's hockey programs. 

I get corporate sponsors like Tim Hortons completely pulling their funding from Hockey Canada's men's program, including for the WJHC, for this year.

I'd like to see it conditional, as in no chance of funding being restored while current leadership remains in place. Corner them.

— Matthew Holly (@MatthewHolly) October 5, 2022

Since news broke, there might be more Hockey Canada partners looking to pull funding as well.