It's no secret that digital marketing is essential for businesses today. In an increasingly online world, those that fail to adapt to the digital landscape risk being left behind.

By leveraging online marketing tools, such as social media and search engine optimization (SEO), businesses can stay competitive and succeed. But, let's face it, it can all be a little overwhelming at times — especially if you're new to the game.

That's where Ignite Digital can help. As one of Ontario's leading digital marketing agencies, Ignite Digital prides itself on delivering customized solutions tailored to its client's specific needs and goals.

With the expertise, the research, and the software to keep your campaigns effective and winning, Ignite Digital can help your business reach new heights.

Here are a few things that make this award-winning digital marketing agency stand out from the crowd.

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A highly-experienced team

Ignite Digital provides a range of services, including SEO, content marketing, social media management, and website development — with each service having a fully dedicated team behind it.

Whether you want your business to rank on a search engine results page, create a viral Instagram post, or make your website more visually appealing and user-friendly, one of Ignite's specialized teams is ready to help you reach these goals.

The team will work with you to identify the perfect target audience for your product or service, before developing and implementing a growth strategy that will connect you with new potential customers.

24-hour expert advice

When you choose to work with Ignite Digital, you'll have access to 24-hour advice from an extremely skilled strategist team. You can communicate with this team via email or over the phone.

Ignite Digital also equips you with a dedicated Account Manager for monthly meetings and communication whenever you need. If anything goes wrong, you always have someone to talk to.

Specialized Google Ads bidding algorithm

With specialized Google Ads bidding algorithms, Ignite Digital can help make your business stand out from the crowd.

These advanced bidding strategies are designed to optimize advertising performance for specific campaign goals and metrics, so you can be sure you'll be ahead of industry competitor ads.

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Ignite Digital's algorithmic bidding includes Machine Based Learning (ML), which means it finds the cheapest moment to acquire a lead automatically.

For example, if a business typically gets more leads in the evening, it will reduce advertising spending during the morning and noon hours, and increase it during the evening hours. This way, the client has a higher chance of generating a conversion at a lower cost per acquisition (CPA).

The same applies to months, years, and locations. If a particular city generates leads at a lower cost, it will automatically be invested in to get a cheaper CPA.

A unique due diligence process

Ignite Digital's key focus is on the client’s success and generating a positive return on investment for them. Unlike many digital agencies, it achieves this through a unique due diligence process.

By assessing different factors, the team can determine whether they can help grow a company or not — which means there are no false promises. Ignite will only add a company to the client roster if it is determined that they can get a positive return on investment for them.

Ready to watch your company grow beyond all expectations? Find out everything you need to know about SEO in Toronto on Ignite Digital's website.