hmv closing

HMV experiencing surge in sales before shut down

The HMV store at Yonge and Dundas is closing all of its remaining stores on April 30, but don't expect any liquidation-style sales just yet.

An HMV customer rep says there's actually still a steady flow of new stock coming in. This means you won't see shockingly-low, fire sale pricing at 333 Yonge Street until far closer to closing date.

In fact, the closing narrative at HMV is actually a bit bizarre, as sales are reportedly on the upswing despite the lack of stock liquidation. "We've been slammed," says the rep. "It's insane."

Perhaps one reason why there's been surge in sales at this HMV is the nostalgia factor. There's a whole generation who grew up buying their music at stores like this, and that experience draws them out for a last look.

The store's Twitter feed, for instance, has been lit up with memories and heartwarming stories since the closure was announced. The Yonge St. flagship is a unique beast that has its own associations for many people over and above the chain itself.

Lead photo by

Chris Barker


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Music

Calls for Canada to investigate Ticketmaster for Taylor Swift price gouging intensify

Media personality calls out Taylor Swift for not spending time in Toronto

Here's how much tickets cost for the last 3 Taylor Swift shows in Toronto

Swiftie's friendship bracelet beads confiscated at airport on way to Toronto

Post Malone and Jelly Roll are coming to Toronto as part of a new tour

Kansas City Chiefs owner's wife sits with Taylor Swift's parents at Toronto concert

Taylor Swift's private jet went on 45-minute flight from Toronto on off-day from shows

Here are all the stars who have attended the Taylor Swift concerts in Toronto so far