Drake is attention seeking again - or that's what my parents used to call it whenever I cried out for love. Amid dissing Macklesnore and gripping a Polaris shortlist nomination (has anyone told him yet?) the hip hop star / unofficial most important person in Toronto has renamed his hometown without consulting, seemingly, anybody.

While speculating what Drake's newly revealed album title Views From The 6 might mean, pieces were slowly put together by, according to BuzzFeed, "people" - Twitter users? - who deduced that "6" is the only common number shared by "416" and "647" area codes. Well, that and the "4." So is Toronto's new name "the 6" for realsies? Are we "in the 6" right now?

We know Drake shares rap's love of area code drops, but I don't think I buy the interpretation of the album title. Smooth talking Drizzy's not about to forget his east end girls with 905 numbers, first of all. Complex dished on these fake OVO billboards featuring "6" branding in the spring, which further muddies the situation.

Yet with our wayward mayor, one couldn't really be surprised to wake up tomorrow to find out that Drake has been allowed to re-brand the city on a whim. He saved the Raptors, didn't he? It's dry, but anything's an improvement over "Hogtown." Maybe Hogtown Vegan should rename themselves 6 Vegan - would you rather be reading blogThe6.com right now? Should Drake team up with spooky DETH Records for a "Triple 6" dance night in Kensington? Let us know in the comments.

Update: a tipster whom for whatever reason is too cool to comment on blogTO (but might have commented on blogThe6, right?) has informed us Drake's pal Jimmy Johnson originally coined the nickname. Good work, team Drake Watch.

Photo courtesty of Ron Turenne/NBA photos