rose apothecary

Man buys Rose Apothecary building from Schitt's Creek and plans to open a new store

Calling all Schitt's Creek fans! 

The Rose Apothecary building from the hit series is set to be revamped into a new retail store focusing on goods from local Ontario makers and artisans. 

Originally built as a post office in Goodwood, Ont. in 1861, the building has since been a general store, antique store, and a yarn store in the century and a half since it was built. 

Most recently, the building was used as the set of the Rose Apothecary in the Canadian television series, Schitt's Creek, which stars father-son duo Eugene and Dan Levy

The series, which aired on CBC Television from 2015 to 2020, follows the wealthy Rose family as they lose their fortune and are forced to relocate to Schitt's Creek — a town they once purchased as a joke. 

Jamie Leonard, whose parents are the prior owners of the building, says they happened to list it for sale when interest rates were on the rise, which left it sitting idle on the market for some time. 

Leonard told blogTO that his parents generously offered him the building at a great price to keep it in the family and ensure that the property went to someone who would appreciate its significance. 

The building will now be transformed into a store called the Goodwood Mercantile, which will open up sometime this fall and specialize in goods from local Ontario makers, artists, and artisans. 

"Both my parents are professional artists, my daughter is a talented knitter, crocheter, and makes historical garment recreations," Leonard said. 

"Most of my family is a maker or artist or artisan so in some ways opening this type of store was almost inevitable once we decided to use the retail space." 

Leonard says visitors already pop by the building on a daily basis, thanks to Schitt's Creek's cult following. 

"We've recently had a couple from Australia who made a special trip just because of the connection to Schitt's Creek that several buildings in Goodwood, Ont. have," he explained. 

"The woman had become a fan during her cancer recovery and the show had helped her get through the recovery process. The show still continues to have an international appeal, and it shows in the people visiting the area where it was filmed." 

Leonard told blogTO that that he's very grateful to his family for giving him the opportunity to purchase the property from them. 

"The building has been here before Confederation, before Canada became a country, and when you add in the pop culture importance, it also has an importance to a whole group of people who are otherwise only vaguely aware of Canada, and not at all otherwise aware of a small town," he said. 

"We get to be part of that experience for fans of the show, reliving their experience watching by visiting in person. We get to be part of the long history of a building and get to add our own part to it. How many people are lucky enough to have that?" 

Goodwood Mercantile, located at 299 Highway 47 in Goodwood, Ont., will open up its doors sometime this fall. 

Lead photo by

Discover Uxbridge


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