brandon truaxe

Deciem founder Brandon Truaxe has been removed from the company

Brandon Truaxe, the founder and CEO of Toronto-based Deciem, has just been removed from his post at the head of the company.

Following a series of bizarre behaviour, most notably a long, inflammatory Instagram post alleging criminal behavious from dozens of people inside and outside of the company, the company was shut down. 

Estee Lauder, which is an investor in Deciem, successfully used a Toronto court to argue that Truaxe should be removed. 

No word was given on when Deciem stores are to reopen

Truaxe is also no longer allowed to post to the brand's social media, and cannot contact any of its employees. Nicola Kilner, former co-CEO, is expected to replace Truaxe soon.  

Lead photo by

blogTO


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Toronto neighbourhood throws surprise appreciation party for local seamstress

Anthropologie shutting down its most breathtaking store in Toronto

12 Days of Giveaways Day 12: Shopping spree, apparel set, and mouthwatering eats

12 Days of Giveaways Day 11: Stylish outerwear for any adventure and all seasons

Here are some of the best deals at IKEA Canada's huge winter sale

12 Days of Giveaways Day 10: Elevated fashion shopping spree of iconic styles

12 Days of Giveaways Day 9: Lush linen bedding for the perfect night's sleep

Store that sells used furniture at affordable prices closing Toronto location