we the inspired clothing

Toronto's new Indigenous owned clothing brand is all about giving back

There’s few better feelings than shopping and giving back to the community all at the same time.

We the Inspired (WTI), a Toronto-based, Indigenous clothing company, wants to help give you both those feelings at once with their upcoming launch party.

The company, founded by activist Nadia George, is planning to donate 10 percent of all sales to the We Matter Campaign.

Many of WTI's designs focus on Indigenous heritage and culture. The "traditional collection" is particularly striking, featuring profile portraits of elders and ancestors.

The launch party scheduled for November 3, at 7 p.m. at the Freedom Factory. George will be on hand to mingle and explain the inspiration behind the new brand and what it's doing to give back to the community.

Naturally, clothing will also be available for purchase at the launch, though the web store is also set to go live soon, where interested parties will be able to shop the entire line.

Lead photo by

We the Inspired


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Toronto neighbourhood throws surprise appreciation party for local seamstress

Anthropologie shutting down its most breathtaking store in Toronto

12 Days of Giveaways Day 12: Shopping spree, apparel set, and mouthwatering eats

12 Days of Giveaways Day 11: Stylish outerwear for any adventure and all seasons

Here are some of the best deals at IKEA Canada's huge winter sale

12 Days of Giveaways Day 10: Elevated fashion shopping spree of iconic styles

12 Days of Giveaways Day 9: Lush linen bedding for the perfect night's sleep

Store that sells used furniture at affordable prices closing Toronto location