Mejuri's Ossington is the brand's largest retail store to date.

The massive 4,135 square foot flagship replaces Mejuri's original Dundas West location and former headquarters. 

This is the popular Toronto jewelry brand's sixth Canadian store (21st, globally) and it's beautifully designed with Canadian architectural influences and an open concept interior that is a refreshing upgrade from the tiny Dundas location.

When you visit you'll notice that there's a lot to see in the large retail space.

To the left of the entrance, you'll find the 'Style Bar' where a collection of 14k gold rings, as well as vermeil, sterling silver, and the brand's milestone collection are showcased.

If you continue along it, you'll find yourself at the brand's first ever permanent engraving studio, the 'My Way' bar. 

Custom engraving is being offered in-store for the first time and has already been very popular amongst customers. You can engrave pet tags, rings, necklaces, pendants, and bracelets.

While you're waiting, you can take a seat in the nearby lounge area.

If, instead, you turn right at the entrance, you'll find a small collection of men's jewelry which is strategically located at the front so that guys who aren't keen on shopping around can find what they're looking for right away. 

From there, it'd be impossible to miss the large Mejuri bag in the middle of the store which doubles as a real planter bed for lush, colourful florals.

The installation was intended for the grand opening only, but it was so popular with customers that the store is considering keeping it as a regular feature. 

As you continue deeper into the store, you'll pass the feature table which showcases Mejuri's rotating collections. During the grand opening, diamond pieces were proudly on display. 

Onward, you'll pass the store's feature wall, a bookshelf of colourful visuals with a few nods to Toronto.

Beside it is a collection of mixed metals, a build-your-own station to mix and match pieces, with more selections of 14k gold, vermeil and sterling silver jewelry.

Visitors are highly encouraged to try on jewelry and place discarded pieces into a black tray for sanitizing.

When you've finally traversed all the display tables, you'll find yourself at another lounge area, sandwiched between the piercing studio and the private styling room.

The comfortable Charlotte couch is a nod to the brand's popular Charlotte ring which you can shop nearby. 

Piercings are offered in store by online appointment only. Unlike standard piercing shops, the piercer is dedicated to helping you style your new adornments.

Since stacking earrings is increasingly popular amongst customers, the stylist will help you arrange earrings based on your personal aesthetic. 

Similarly, all Mejuri staff members are equipped to offer you a private styling session in the curated styling room. These intimate consultations are booked by appointment, but the store is prepared to offer this service the-day-of if a customer requires it.

The idea is to make the experience feel as VIP as possible, no matter what occasion you're shopping for (even if you're just buying a single piece.) 

Once you've made your jewelry selections, staff will package your purchases in the back and call your name to the concierge desk when your new pieces are ready.

In the meantime, you can take your pick of cozy places to sit and relax, or continue trying on jewelry to your heart's content.