Running from Tuesday, July 30th to Friday, August 2nd in downtown Toronto, the four-day celebration will host a variety of events including a glitzy Coral Carpet Celebrity reception and VIP launch party, panel discussions and keynotes addressing key issues within the global black community, cultural and leadership workshops, natural hair masterclasses, musical performances from some of Canada’s top talent, complimentary hair and beauty services, as well as catered food and drink. Visit Sheapopup.ca for schedule of events!