Ronald McDonald House Charities® (RMHC) Canada is launching the Moments that Count pop-up photo booth this weekend in Toronto, where Canadians can have their photo taken with friends and family while supporting sick children and their families across the country.

What: The Moments that Count pop-up photo booth will allow Canadians to help families with sick children from their communities by simply having their photo taken and sharing it to the Moments that Count collection. For each photo or special RMHC moment at rmhc.ca/momentsthatcount or on social media using #RMHCMomentsCount, RBC Insurance will donate $5 to RMHC Canada (up to $250,000).

Why: 1 in 4 Canadians have been supported by RMHC or know someone who has. Since inception, RMHC across Canada has supported over 436,000 families during their child’s treatment journey. By sharing their moment to the Moments that Count collection, Canadians across the country are helping raise much needed donations to enable the RMHC mission.

If you can’t make it to the photo booth this weekend, you can still have an impact by sharing your RMHC moment at rmhc.ca/momentsthatcount or on social media using #RMHCMomentsCount. Whether you’ve stayed at a Ronald McDonald House over the years, know someone who has, or have volunteered your time – every moment counts.