PROMISE CHERRY BEACH
SUMMER 2018

Promise Cherry Beach is back. Our 17th season together.

“Why I love Toronto.” J Phlip
“A reason to live.” Toronto Star
“I go.” Deadmau5

An unmissable chance to take in the best of our underground music scene surrounded by sun and fun at the beach. Bring your lover and a picnic and pass the time with friends and friends of friends. The perfect day.

HIGHLIGHTS...

Return to weekly schedule
Return to 11pm finish time
Licensed Beach Bar
Families and pets welcome

WHEN...

Every Sunday, or Monday on long weekends
June to Labour Day
3 to 11pm

Sunday June 3, 10, 17, 24
Monday July 2
Sunday July 8, 15, 22, 29
Monday August 6
Sunday August 12, 19, 26
Monday September 3

TICKETS…

We ask for a $20 contribution from you. Online in advance, or at the gate. Thank you.
tix.ilovepromise.com/cherrybeach

MUSIC...

House, techno, dub, disco, electro and so on. Beach party groove. Lineups dreamed up fresh and posted to our event page early each week. And sometimes a secret surprise international guest.

FEATURING...

Thumpin’ KV2 sound by alienInFlux
Beach Bar by Liz and Jodi the Pony
Free water beside the bar
Local craft brewers Ace Hill, Common Collective and Mata Mate
Food by Animal Liberation Kitchen and Mnandi Pies
Smoothies by Smoooth Operator
Ice Cream by Hibiscus
Mr J’s food truck at park roundabout (their chips are superb)
Blinker Boat by VETEZE
Face Painting by Natasha Kudashkina
Fashion by Top Collective, MorFunk and bYouties
Roaming photography by Ded Agency
Photobooth by Darryl Block
Recycling by Fast Eddie
Accessible washrooms
Onsite ATM

ESSENTIALS...

It can get chilly after sunset by the lake, bring a comfy sweater. Bring ID for the bar. Liquids, even if sealed, can't be brought inside. Free water beside the bar.

LOCATION…

Getting to Cherry Beach is easier than you may think. There's lots of free parking, TTC goes directly there, so does the bike path, and anchorage for your boat just offshore. Once at the park go east along the bike path or follow the shoreline… you’ll hear the music.

Car - Cherry Beach is at the bottom of Cherry Street, south of Lakeshore Blvd East and Parliament. Free parking in the 4 lots inside the park.

TTC - 121C Bus
ttc.ca/Routes/121/RouteDescription.jsp?tabName=route

Bike - The best way. Follow the Waterfront Trail. Lock your bike to our surrounding fence, outside or inside.
waterfronttrail.org/maps/interactive-map-2/

Boat - The best way, too. As you come ashore you’ll be met by our roaming boat greeters. They’ll help get your contribution and wristbands sorted.

ACCESSIBILITY...

While any beach presents certain challenges, there is firm ground surrounding our dancefloor and onsite accessible washroom. Get in touch beforehand with any specific needs - hi@ilovepromise.com.

WEATHER…

We have a great backup warehouse space standing by. Notice of a move will be posted to our event page by 4pm day before. Check there if any whisper of rain in the forecast. In the unlikely event of cancellation, contributions can be switched to an upcoming Promise Cherry Beach of your choice.

SAFER SPACE...

Promise Cherry Beach welcomes everyone. Intolerance or harassment is not ok. All of us staff are ready to help. Have each other’s back as a community, we’ve got yours.

PROPS…

Promise works with Humber College’s Event Management Program. Our student interns Peace, Min, Lena and Softy are integrally involved in Cherry Beach. Watch the next generation go.

Mountains move slowly and with many hands. Thanks for the untold hours of care which brought Promise Cherry Beach to life through the swipes, types and gripes of Brandon, Mitch, Brooklyn, Chris, Andy, Camille and Seb.

Our thanks also to Councillor Paula Fletcher and Mike and Cameron at the Music City Office.

Graphic art by our friend Jordan St.Claire Snyder.

In support of Toronto Music, Arts and Nature Alliance.

See you down at the beach!

Cheers,

David and Irving