Persuasive Psychology for Interactive Design

If you’re looking to boost your online conversions, engagement, and influence—but want quick results, then this workshop is for you. Over two days, Dr. Cugelman will show you how to design websites, social media profiles, mobile apps and online ads that are more persuasive and engaging.

Through hands-on exercises, lectures, and group activities, you will learn to recognize and apply over 50 persuasive design principles, as well as popular design recipes for landing pages, gamification, e-selling, personal motivation, viral diffusion, and more. You will also receive an exclusive copy of our Persuasive Design Toolkit.

The curriculum is all based on science, but presented in a format that is simple and practical. By the end of the course, you will understand the persuasive psychology that drive the world’s most successful digital media, and know how to apply their winning principle to your own work.



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Persuasive Psychology for Interactive Design

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