Goodfood Market Corp. has partnered with Toronto artist Briony Douglas to create the first 3D food-based QR code in Canada, built entirely from the brand’s exclusive line of private label products.

Standing at over eight feet tall, the giant QR code showcases Goodfood’s chef-curated assortment of quality ingredients and delicious premium products. In addition to featuring Goodfood’s variety of offerings, the lifesize QR Code will also give away free meal-kits to consumers who scan the code at Sherway Gardens Mall.

The Goodfood QR code will be available for one week only (from November 16 - 22) at Sherway Gardens Mall in Etobicoke Ontario, giving consumers the chance to win up to 20 free meals, delivered directly to their doorsteps.