Santa magically illuminates the lights Friday December 1st at the foot of Leuty Avenue.

DeClute Light Up The Beach was conceived as a way of making the Boardwalk and Beach more of a destination for local residents in the cold winter months.

DeClute Real Estate dedicates an enormous amount of resources and hours every year carefully stringing Christmas lights as high as 65 feet above the Boardwalk through mature oak, maple and willow trees lining the shores of Lake Ontario.

More than 80,000 individual LED bulbs on 20,000 linear feet of wire are hung every Fall and removed every Spring.