The 2023 Pride Toronto Festival is fast approaching and this year, adidas Canada is excited to be an official sponsor for the second year in a row, proudly supporting the 2SLGBTQIA+ community and hosting on-site events all weekend long.

Starting Friday, June 23 through Sunday, June 25, the adidas Wellness Zone located at Alexander St. & Church St. will be open to everyone within the city and will feature a wide range of programming, connecting communities together through sport and movement. For adiClub members, there will also be a designated adiClub Lounge featuring refreshments and product giveaways (while supplies last).

This year, adidas is also excited to introduce their Love Letter initiative. Within the adiClub Lounge, guests will have the opportunity to write a love letter to their community, the planet, a loved one, or themselves. Letters will be written on perennial seed paper with the option to plant at home or onsite as a way of intentionally planting your own love legacy. The letters planted on site will be relocated to select community gardens around the city, where guests will be encouraged to visit their seed and watch their legacy flourish over time!

ADIDAS PRIDE WEEKEND CALENDAR

adidas Wellness Zone

Where: Alexander St. & Church St.

The Wellness Zone has two unique spaces, the adidas Sport Court as well as the adiClub Lounge.

The adidas Sport Court: Throughout the weekend, the Sport Court will have various on-site activities, including guided fitness classes, open court play and performances to celebrate Pride.

The adiClub Lounge: provides adiClub members with exclusive access to a place where they can fuel up and recharge during the weekend celebrations. The lounge will be stocked with refreshments and product giveaways (while supplies last) and will also be the host of the brands’ Love Letters initiative. Join adiClub for free here.

adidas Sport Court Schedule

adidas Fitness and Yoga

Offers a mix of high and low impact fitness activities.

When:

Saturday, June 24 from 1 p.m. – 3 p.m.

Mariah Amber HIIT – 1 p.m. - 1:45 p.m.

DANCE – 2 p.m. - 3 p.m.

Sunday, June 25 from 1 p.m. – 2 p.m.

Robert Halley Yoga – 1 p.m. - 2 p.m.

adidas Open Court

MLSE coaches will be onsite to run drills and challenge community members to pick-up games. Open invitation for anyone and everyone to play.

When:

Friday, June 23 from 7 p.m. – 9 p.m.

Open play, with MLSE staff + coaches throughout

Saturday, June 24 from 3 p.m. – 8 p.m.

Dunk Spectacle – 3:30 p.m. - 3:50 p.m.

Function10 Vogue Classes – 5 p.m. - 5:45 p.m.

Dunk Spectacles – 6 p.m. - 6:20 p.m.

Open Court – 6:20 p.m. - 8 p.m.

Sunday, June 25 from 2 p.m. – close

Open play with MLSE staff + coaches throughout

adidas in the Pride Parade

When: Sunday June 25, 2:00PM EST

Where: The parade starts at Bloor Street East and Church Street, making its way down Yonge Street, ending at Yonge Dundas Square; route information available here.

The float will feature a special appearance from Toronto drag legend Baby Bel Bel, with a live DJ and Toronto’s top dancers and gymnasts, to conclude a weekend of celebrations.