Canadians aren't too happy with the quality of discounted groceries at No Frills.

In a recent post on Reddit, user herec0mesthesun_ shared a photo of piles of products that were 30 to 50 per cent off at the discount supermarket chain.

"Maybe they would not have so much waste if they sold these at reasonable prices" reads the caption. "Even the 50 per cent off in produce isn't worth it because they’re either moldy, slimy or just rotten and stinky." they added.

Maybe they would not have so much waste if they sold these at reasonable prices 🙄
byu/herec0mesthesun_ inloblawsisoutofcontrol

Earlier this year, Loblaw came under fire after it scrapped its 50 per cent discount on expiring items.

The grocery giant — which owns No Frills, the Real Canadian Superstore, Valu-Mart and Zehrs — announced in January that it would reduce its 50 per cent offer to 30 per cent at stores nationwide.

It was immediately met with uproar from Canadians as they struggled with the soaring cost of living. The backlash actually worked as, days later, the company decided to bring back the discount.

"We've listened to the feedback from our customers and colleagues and are reverting (where it existed before) to the 50 per cent off discounts," the grocery giant said in an email in January.

Now, shoppers seem to think the discount isn't enough, claiming that many of the products are not only nearing expiry but have gone completely bad.

"My favourite part was picking up the cucumbers from this discount rack just to have them liquefy in my hand," reads one reaction to the No Frills Reddit post.

"Even at 50 per cent off, the prices are too high," commented another. "They'd rather sell garbage than lower prices," another user said.

Comment
byu/herec0mesthesun_ from discussion
inloblawsisoutofcontrol

One shopper said at least the products in this case are marked down.

"The rotten stuff in my city is sold for full price. They just try to shift it in the bins so it isn't noticeable. Sometimes they don't even bother doing that," reads the comment.

Another person reminded customers of Loblaws' new policy that promises customers if the grocer's produce isn’t fresh, "it's free."

The "Fresh Promise" policy applies to any fresh produce item purchased in-store or online at Loblaws, Independent, Valu-mart and Zehrs locations.

Loblaws says that produce customers aren't satisfied with will be replaced with an identical item or, at its discretion, "a comparable item" within seven days, free of charge.

It’s not clear if this applies to already discounted items. Daily Hive has contacted the grocer for comment and clarification.

This isn’t the first time shoppers have complained about "rotten" food at Loblaw-owned stores. Recently, more customers have been sharing photos of mouldy and expired food being sold by the grocery giant.