As Canadians continue to grapple with rising food costs, one upcoming farmers' market in Toronto is adopting a Pay-What-You-Choose (PWYC) model, which aims to promote affordability by ensuring all customers have access to healthy food regardless of their financial situation. 

Dixon Hall's Our Fair Share Farmers' Market will allow customers to pay an amount they can afford for fresh produce, starting at a minimum of $5 up to a market rate of $20 or any amount in between. 

"Customers who can pay more are encouraged to do so, which helps cover the costs for others who may not be able to pay as much," organizers told blogTO. 

"The goal is to create a more equitable and just food system where everyone can get their fair share of fresh produce." 

The markets, which will be running biweekly starting on Aug. 15, will offer a surprise assortment of pre-selected produce, along with live music, family activities, hot food, refreshments, and free sources to learn about healthy eating. 

Customers are also welcome to donate to someone else's basket, with all proceeds from the market being directed back to the cost of food. 

"A PWYC pricing model is the basis for a more equitable and just food system where we can all get our fair share," Dixon Hall's website reads. 

The market will run on Aug. 15, Aug. 29, Sept. 12, and Sept. 26 from 3 p.m. until produce is sold out. The events will take place outdoors at 190 Carlton St. and indoors at 188 Carlton St. during inclement weather.