It's frustrating to be a consumer in Canada these days.

The retail price of everyday food items is historically outrageous and shrinkflation, the practice of reducing the size of a product while keeping the same sticker price, is a real thing.

A new TikTok video has gained traction, calling out "shrinkflation at its finest," showcasing a package of bacon — labelled at 325 grams — weighing in at only 275 grams (packaging included).

The TikToker, @wiccked.witch, underscores the discrepancy between the advertised weight and the actual content.

@wiccked.witch We are getting screwed. #sheinkflation #fyp #canada ♬ original sound - WicckedWitch

The shrinkflation phenomenon has become increasingly common across various consumer goods, from food items to household products.

Manufacturers often resort to reducing product sizes subtly, hoping that consumers won't notice the difference. However, vigilant shoppers like the one featured in this TikTok video are shedding light on these practices and demanding transparency from companies.

This call-out on TikTok serves as a reminder for consumers to remain vigilant and scrutinize product packaging. While shrinkflation may seem insignificant on its own, its cumulative effect can lead to higher overall expenses for consumers.

Viral Toronto TikTok shows just how bad shrinkflation has gotten in Canada https://t.co/Onvxe7Jy1P #Canada

— blogTO (@blogTO) July 18, 2023

TikTok users are claiming that the same Selection brand bacon used to be sold in 454-gram packages. Others are saying they will start bringing scales to grocery stores to ensure they’re not being scammed.

"That's not inflation," commented another user. "That's fraud."