Tim Hortons' iconic contest "Roll Up the Rim to Win" gets a new name this year as it moves to be totally digital.

The contest, now called "Roll Up to Win" will operate through the Tim Hortons app, where customers can scan their app while checking-out in order to earn a virtual roll.

Tim Hortons has also expanded its prize selection for this year. Previously, customers were offered a few different prizes including coffee, donuts, and larger prizes such as a new bike or car.

The new selection will offer cold coffee and breakfast sandwiches as well. You might even be able to score Doug Ford's beloved Tim's egg sandwich for free!

The company also lost the classic "please play again" slogan revealed when you lose, which was always sad to see after you'd spent the last five minutes trying to unveil a message with your teeth. 

Honestly I’m just really salty that covid has ruined Tim Hortons roll up the rim 🙄🙄🙄

— Sassy Babe (@ThatSassyBabe) February 10, 2021

Instead, every player is a winner. The company plans to offer reward points in place of losses, which can be redeemed to purchase almost anything at Tim's. 

Some people are upset about the digital re-brand, and wish that the physical rims weren't ditched this year.

"If there is roll up the rim this year please ditch the digital version, keep it old school," one Twitter user writes. 

Although this year's contest may look (and feel) a little different, you'll be able to play "Roll Up to Win" between March 8th and April 4th.