wayhome

WayHome reveals big plans for food at music fest

In a summer packed with music festivals, the stakes have been raised on how to differentiate one from the other. While the lineup is still any festival's main marketing strategy, it's no longer enough when the circuit has become so saturated with big ticket bands playing on multiple stages.

Case in point: WayHome Festival already boasts a lineup that includes Neil Young, Kendrick Lemar, St. Vincent, and Modest Mouse (to name only a few of the acts set to perform in Oro-Medonte this July), but it's making a big push to showcase its food offerings prior to the festival.

Teaming with the Drake Hotel and its affiliate properties, WayHome will feature a number of the restaurant's most popular dishes in addition to special initiatives like Fish Camp (a seafood-focused pop up), and Drake Fiesta and BBQ, which will alternately offer made-to-order tacos and smokey ribs and chicken thighs.

There will even be a mixology stand serving up cocktails. That could be a potential nightmare in terms of lineups (don't expect drinks made to order), but also a departure from the standard craft beer offerings. Will cocktails actually prove to be popular? That's up for debate, but it's interesting to witness the effort to being put into the food and drink.

We've complained before that food festivals need to do more with their entertainment offerings, but it would appear the trend goes both ways. There's only so much money one can devote to summer music festivals, and WayHome is betting that gourmet food options will sway would-be festival goers in its direction.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Eat & Drink

These men turned their passion for motorcycles into bustling new Toronto cafe

Toronto restaurant known for its rooftop patio shuts down

Toronto man is secretly cooking up some of the best BBQ this side of Texas

5 new Italian restaurants in Toronto you need to try at least once

60 essential bars in Toronto you need to visit at least once

Consumers demand new 'product of Canada' labels in grocery stores

Fired TV hosts Sid Seixeiro and Meredith Shaw dined together at Toronto steakhouse

Mexican restaurant in buzzy Toronto neighbourhood shuts down