amber alert

Ontario is complaining about Amber Alerts again but not for the usual reason

While Tuesday evening's Amber Alert took place during normal daylight hours and not in the middle of the night as it has in past cases, it still caused a ton of people to complain about the public alert system, though not for the usual reasons.

While some have been quick to complain about the blaring, unignorable sound — which is designed that way for a reason, of course — waking them up from sleep or scaring the heck out of them before, this time, people are bringing up a different issue: the fact that the bulletin did not include enough detail to help locate the missing child.

Though the alert identified by name an 11-year-old that was missing and stated that she was last seen in Stratford, Ontario, it included no physical description of the girl or what she was wearing at the time that could help people spot her.

It also included a link to a website that didn't seem to lead anywhere, despite appearing to go to the Ontario Provincial Police's Amber Alert homepage for news about active missing children cases.

The Stratford Police Service did include a photo and description, as well as more specific details of where the girl was last seen, on their social media, leading the public to wonder why this information couldn't have been included in the alert itself.

There were also some calling out the system for being too late, sending out the message hours after the child had gone missing.

While there appeared to be more grumbles about anyone who takes issue with an Amber Alert than complaints about the alert itself — which can help locate and save the life of a minor — there were a fair number of people saying that if the alerts aren't more descriptive and useful, people will start to whine about them and even ignore them.

Most talking about the alert on social media were wishing the best for the girl and expressing gratefulness for the service.

...especially because in this case, the pre-teen was found safe and sound by authorities shortly after it went out.

Lead photo by

@SPSmediaoffice


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Doug Ford just got even tougher on Ontario bike lanes with new measures

Toronto's $27 billion Ontario Line just crossed its biggest construction milestone so far

Rare Canadian gold coin sells for over $1.5 million

Toronto ranked among the top 100 best cities in the world for 2025

A full list of all the items included in Canada's holiday GST cut

Liquid soap sold at stores across Canada recalled due to contamination

Canadians to get GST cut on groceries and new $250 rebate ahead of holidays

Snow is finally coming to southern Ontario and here's when it will hit