Footage of a woman taking selfies while standing atop a sinking car in the middle of Ottawa's Rideau River are going viral this week as people all over the world ask: "really?"

Ottawa police say that the woman in question had been driving her car on the frozen river near Manotick, Ontario, a suburb of Canada's capital, on Sunday evening when her vehicle broke through the ice and began sinking.

Bystanders managed to rescue the woman using a kayak, prompting police to credit them for their "quick, safe thinking." Authorities also took the opportunity to remind everyone that "no ice is safe ice" and to use extreme caution during the winter months. 

The stranded motorist emerged uninjured from the incident, but her car remains stuck in the river. She has also been charged with careless driving and thousands of people seem to hate her guts.

Woman takes selfie from atop her car as it sinks into icy river … into which she drove. She celebrates … herself, while other risk their own safety to rescue her. Narcissism has reached new depths. https://t.co/US3NDhKR9u

— Andy Kantor (@andykantor) January 18, 2022

It's not quite clear why the woman was driving on the ice, but witness videos show that she was speeding quite fast and that, as her car sank, she stood atop it taking photos of herself.

In one viral image, she appears to be smiling, suggesting that she didn't realize how dangerous a situation she had put herself and her rescuers in.

Not only speeding but taking selfies while the car was sinking instead of getting to safety, putting people at risk to save her stupid behind pic.twitter.com/IxI29I0kZy

— Kristy (@K2theBidz) January 17, 2022

That image has taken off like wildfire online as people hold it up as an example of the "stupid" things "narcissistic" youth do for social media clout.

"A clueless Canadian woman appeared to snap a selfie while standing on top of her car — as it sank in a river of ice — over the weekend," wrote the New York Post of the incident on Monday.

"A Canadian woman who was rescued after her car sank through an iced river this weekend is facing severe criticism for taking a smiling selfie while her life was in danger," wrote The U.K.'s Independent similarly on Tuesday.

We were on the river in Kars and this car went by absolutely flying down the river. I was shocked at how fast it was going…and that it was a car on the freaking river! She’s lucky she didn’t hurt anyone else.

— Julie Bowman (@juliedunphy1) January 17, 2022

One witness who assisted with the rescue told a Fox News affiliate in Michigan that the young woman had told him she was actually glad she had driven her car out on the ice.

"We're like, 'What the hell are you doing?' and she's like, 'Oh, just having fun,'" said Zachary King to FOX 17 West Michigan.

"I was like, 'What?' and she's like, 'Yeah, I'd totally do that again.' Like word for word, that's what she said."

There is probably no picture which better encapsulates modern western culture than a woman standing on her car and taking a smiley selfie as it sinks into an icy river https://t.co/wrAT7SEMvk

— Matt Walsh (@MattWalshBlog) January 17, 2022

The story is blowing up well beyond the borders of Canada, but police have yet to identify the woman who was rescued. 

All we know is that she was rescued safely, charged with one count of Dangerous Operation of a Motor Vehicle under the Criminal Code of Canada, has a popsicle for a car and is the latest human being to serve as a lightning rod for social media hate.