A group of amateur hockey players took to King Street on Tuesday afternoon for a good ol' game of ball hockey in the slush and streetcar tracks.

You could literally hear the calls of "(street)CAR!"

Make King St Hockey Again. pic.twitter.com/pxsSEmGbpv

— Sal Patel (@TheSalPatel) January 30, 2018

The players, who convened at the corner of John and King Streets around noon today, were courteous, by all reports, moving aside to let motorists and streetcars pass through as needed.

People who live and work in the area were loving the entertainment. Heck, you could barely even tell it was a protest.

Now this is a great way to protest the King Street pilot. Yelling STREETCAR and playing road hockey on North America's busiest transit corridor. pic.twitter.com/NVwSDFrX5a

— Max Greenwood (@writeandrepeat) January 30, 2018

If the game's location between the TIFF Bell Lightbox and Kit Kat Restaurant didn't tip you off, allow me to explain.

The hockey game was staged as part of the latter venue's ongoing anti-King Street Transit Pilot campaign.

The Most Canadian way to do a protest....play street hockey🏒

King st Restaurants protesting the King st Pilot Project pic.twitter.com/oiyhNxSCk4

— Daniel L (@DanSalListi) January 30, 2018

"King Street is empty enough to be able to play a game of hockey on the street!" tweeted one of the game's participants in an effort to back up business owners in the area who say that the area has been dead since the pilot project's launch.

The festivities were all backed by Kit Kat owner Al Carbone, who was on hand giving out pasta fagioli in front of his restaurant.

Street hockey on #KingStreetPilot #Toronto pic.twitter.com/brVEMUyvWb

— maxine bailey (@mj7757) January 30, 2018

"You've got to fight for what you believe in," said Carbone, who famously erected a middle finger ice sculpture on King Street two weeks ago (and several others since then.)

Signs around the property announced free food and messages of equality like "Everyone is welcome on King Street: TTC, cars, cyclists and pedestrians!" and "Show us your metropass for a free lunch!"

Al Carbone in front of Kit Kat Italian Bar & Grill following his free lunch and hockey promotion. Photo by Lauren O'Neil.

The message he's spreading right now is certainly being seen as much friendlier than the icy middle finger from two weeks ago. 

While two ice sculptures remain in front of the Kit Kat, one simply reads "Make King St. Great Again."

The other says "SOS," which Carbone says stands for "Save our street."