To celebrate this holiday Monday, the TTC has launched its latest venture: an Instagram account.

Its first post features a subway train racing through a tunnel. The corresponding caption says that if users tag their photos with @TTCinsta, they'll have the chance to be featured on a TTC information screen and even win prizes from MLSE and Universal Music.

Your local transit agency is on Instagram! This account is for sharing stories about how the TTC connects you to what makes Toronto great. You’ll get a look at what goes on behind the scenes, we’ll share select photos when you tag @TTCinsta in your post, and we’ll be running contests for prizes from our local partners like @umusic and @MLSELive to name a few. Every month, we’re giving our followers an opportunity to be featured on nearly 400 station information screens. This month, post a photo with #ConnectTOMotion and the photo that captures the TTC in motion best based on the number of likes will be featured for a week on our platform and station information screens! We’re excited to build a community that showcases what makes Toronto one of the most livable cities in the world and how the TTC connects you to what makes us #TorontoProud #TTCinsta #TTCpix

A post shared by @ttcinsta on Apr 17, 2017 at 9:18am PDT

The account's feeling a little lonely right now, considering it only has 27 followers, but that'll surely pick up.

Toronto's most popular Instagram photographers seem to be fascinated with capturing the TTC, so it'll be intriguing to see what the official account looks like once it gets fully rolling.

Of course, if you need to ask the TTC a question (or complain about its service), there's always the @TTChelps Twitter or the parody feed @TTCwelps.