jan1406_dosehead.jpg

Dose's Days Numbered?

So says Tim Casey, an analyst with BMO Nesbitt Burns, in today's Report on Business:

We would not be surprised to see the Post and Dose publications close down in this fiscal year. We ascribe no value to either asset in our valuation.

Leonard Asper, CanWest CEO, dismissed this report suggesting that Dose has at least three years to prove itself. This follows the announcement earlier in the week that Dose has started to scale back its distribution. Previously, there had been some high profile defections including the loss of Marketing Director Mark Shedletsky.

As much as we've enjoyed making fun of Dose it the past, I still think its the best free daily out there. In fact, I don't quite get why people still read the inferior Metro, or even worse, 24 Hours. Makes no sense to me.

As far as the future of Dose, I tend to believe the CEO. His comments match up with what I've heard from other sources - that CanWest is willing to absorb three years of losses on Dose before pulling the plug.

Photo: LexnGer


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Huge TTC parking lot in Toronto about to close forever ahead of redevelopment

Justin Trudeau pledges to save Toronto's Santa Claus Parade

Closure-plagued Toronto streetcar line is finally back in full force

Olivia Chow is going to war with Doug Ford over controversial new bill

Over 55,000 Canada Post workers now on strike and here's how it'll affect you

Here are some Canadian government jobs based in Ontario that pay very well

University of Toronto named among world's best in another category

Toronto plans to install signs blaming Doug Ford for traffic