FOR IMMEDIATE RELEASE

It’s That Time of Year for the Annual Polar Bear Dip!

TORONTO, ONT – A group of local swimmers will take an ice-cold plunge into Lake Ontario near at the south end of Colonel Sam Smith Park, Toronto on Sunday, February 2, 2014 (Sunday) from 10:30 a.m. to 12 p.m. This unique tradition begins with meeting at the center parking lot at Colonel Sam Smith Park (at the south end of Colonel Sam Smith Park Dr.), a 30-minute warm-up of stretches, and then each person takes the plunge into the frigid waters briefly. The routine ends with hot tea and blankets for all.

This tradition is no annual occurrence – it is a weekly routine that Natan Gendelman, his family and friends go through every week, even on the coldest days of winter. While this may seem downright crazy for some, Natan and his companions firmly believe that this activity is great for the body because it boosts the immune system, promotes blood flow and metabolism.

Natan Gendelman is a certified osteopathy manual practitioner and director of Health in Motion Rehabilitation. He is also known as the founder of the LIFE (Living Independent Functions Every Day) Program, a functional education treatment that enables children with neurological conditions such as cerebral palsy, pediatric stroke, child developmental delay and acquired brain injury to learn how to perform daily functions independently.

“This is the best kind of vaccination possible,” says Gendelman, the champion for the tradition. “However, you need to be physically prepared to do this. Health and muscle is not simply about taking a supplement, you need to work at it. Today, many people are addicted to the easy life. What we do may seem crazy, but it’s about loving yourself enough to do this.”

Come support Gendelman and his polar bears at the event on Feb. 2nd (Sunday) as they take the dip to promote good health and well-being. For more information about the event, contact the Health in Motion Rehabilitation Office at 416-250-1904 or visit www.healthinmotionrehab.com