From his landslide victory four years ago to his last minute withdrawal from the Toronto’s mayor’s race, Rob Ford’s political reign has been marked by unprecedented scandal and surprise. Throughout it all, Ford and his brother have engaged in a unique approach to crisis management that ignores the standard advice of “admit, apologize and make amends.”

As Doug Ford officially replaces his ailing brother in the race for office, join us for the next event in our Co-Pilot Storytelling Series, a panel discussion that looks at the issue of full disclosure in crisis management — in politics and the private sector.

The event will also mark the softcover release of Robyn Doolittle’s bestselling book, Crazy Town. Hosted by Pilot PMR’s Vice President Siri Agrell, our panel will include:

RSVP for free at https://www.eventbrite.ca/e/doug-ford-is-my-co-pilot-how-a-crack-smoking-mayor-changed-the-game-for-crisis-management-tickets-12552772681?aff=es2&rank=1

Hosted by Pilot’s Vice President Siri Agrell, our panel will feature:

John O’Leary

The Manager of Public Affairs and Communications for Coca-Cola Canada, John is an expert in issues management, crisis communication and public affairs. A former advisor to Ontario Premier Kathleen Wynne, John also served former Ontario Premier Dalton McGuinty for five years in various roles, including the head of his issues management team.

Robyn Doolittle

The bestselling author of Crazy Town: The Rob Ford Story, Robyn is an investigative reporter with The Globe and Mail. She began her career at the Toronto Star, covering crime and municipal politics. In 2014, the Toronto Star was awarded the prestigious Michener Award for its investigation into Rob Ford’s substance abuse.

Christopher Eby

A Senior Associate at Sussex Strategy Group with expertise in crisis communications, issue management, reputation recovery and media strategy. Prior to consulting, Chris was a broadcaster with CTV News in Toronto, leading coverage of the Toronto 18 terror case, work that prompted CNN to bring him on as a contributor.

The Co-Pilot Storytelling Series is designed to bring together some of Toronto’s most forward-thinking communicators to discuss topics and trends in effective PR, journalism, brand marketing and digital strategy.