City
Lisa Power
Posted on September 10, 2017
Report Inaccuracy
ttc ad

Toronto is confused about this new ad on the TTC

City
Lisa Power
Posted on September 10, 2017
Report Inaccuracy
Latest Videos

A peculiar ad appeared in Toronto subway stations recently that has some people scratching their heads.

The ad is for the Dairy Farmers of Canada and seems to be a work of poetry so complex that it's incomprehensible to the average person.

Yet the obviously dense and carefully crafted free-verse is not resonating well with people on Facebook.

ttc ad

Toronto is no stranger to unconventional or controversial ad campaigns. Last month, York U got a ton of heat for a questionable ad in the women's washrooms, and earlier this year the Toronto Alliance to End Homelessness took aim at NIMBYs across the city.

The ad might have something to do with the DFC's new initiative to promote sustainability, but we may never know. And that's what makes for truly great art.

Lead photo by

Kyle Shantz
Latest Videos

Latest Videos

Join the conversation Load comments

Latest in City

Toronto public park has remained closed over a year and a half with no end date

Embattled Eglinton Crosstown LRT is already being repaired before even opening

Half of Canadians say they're $200 or less away from going broke

Toronto is in peak construction mode with over $1B in capital projects underway

Misspelled ads somehow made it onto Toronto's most prominent billboards

Costco Canada offering membership deal but you don't have much time

Canada Post hikes stamp prices and here's how much more you'll have to pay

The TTC is hiring for a bunch of well-paying jobs and here are some open roles