TSN could soon be under new control, as Bell Media is rumoured to be interested in selling the popular Canadian all-sports network.

According to a new report from sports media insider Jonah Sigel, Bell Media is considering parting ways with TSN. “Industry insiders” have told him that Bell is shifting away from sports media to focus on its telecommunications business.

Sigel pointed to Bell's recent $3.6 billion purchase of Ziply Fiber, an American broadband provider, and its decision to sell its stake in Maple Leaf Sports and Entertainment (MLSE) as signs of a potential strategy shift. Rogers paid $4.7 billion in September to take full control of Bell's 37.5 per cent stake in MLSE.

Sigel thinks the property could be attractive to streaming platforms. Amazon has been increasing its NHL offerings in recent years, and now streams games live in Canada on a weekly basis through Prime Video.

However, Bell Media is denying that TSN is for sale.

"There is no truth to the report that TSN is being considered for sale. It is not," a Bell Media spokesperson said of the rumours.

Bell Media announced another wave of layoffs back in June as part of the company's ongoing restructuring plan. Earlier this year, 4,800 jobs were cut, following 1,300 layoffs in 2023.

Additionally, Bell has been scaling back its sports content over the past few years. In 2023, the company shut down the Canadian version of ESPN Classic. Meanwhile, TSN closed its local radio stations in Vancouver, Hamilton, and Winnipeg in 2021 and pulled the plug in Edmonton two years later. Now, TSN Radio is only available in three Canadian cities: Toronto, Montreal, and Ottawa.

Founded in 1984, TSN joined forces with Bell Media back in 2011. By 2013, it had become the largest specialty channel in Canada in terms of gross revenue, with a total of $400.4 million in revenue.