Virgin America sent out a press release today announcing that it's discontinuing its Toronto service. Last April, the airline selected Pearson as its first international destination, offering flights to and from Los Angeles International Airport and San Francisco International Airport. It would seem, however, that the interest just wasn't there on the part of passengers. Here's the relevant blurb:

"Today, the airline also announces it will suspend service to Toronto Pearson International Airport (YYZ) effective April 6, 2011. The airline has decided to indefinitely suspend its YYZ service and instead immediately move capacity into other existing and more lucrative markets from the West Coast - including DFW.

We would like to thank the Toronto airport and community for supporting us. We hope to return to YYZ at some point, but in the smaller Toronto-West Coast markets we were not able to stimulate demand as quickly as we would have liked. As a young and growing airline we've decided to instead focus on the immediate opportunities that DFW and other markets offer from our California base."