People are loving the city's new Toronto sign

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Toronto's most photogenic sign might be located at Nathan Phillips Square, but thanks to a pair of artists, it now has a rival sitting right by the lake.

As CBC reports, artists Thelia Sanders-Shelton and Julie Ryan used washed up driftwood to create a wooden Toronto sign on the rocks in Humber Bay Park.

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Their sculpture captured the attention of locals who visited the picturesque waterfront location this weekend and naturally, it was a hit on Instagram.

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Unlike the sign at Nathan Phillips Square, this one has the entire skyline in the background.

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It looked especially magical this weekend thanks to the misty weather and clouds hovering over Lake Ontario. Let's hope it survives the weather and stays up for the long haul.