Film
Lisa Power
Posted on August 30, 2017
Report Inaccuracy
it movie toronto

Mysterious mannequins holding balloons appear in Toronto

Film
Lisa Power
Posted on August 30, 2017
Report Inaccuracy
Latest Videos

If you've been downtown today, you may have noticed something rather odd. Child-sized mannequins have been spotted hovering over sewer grates all over the place, and people are creeped out.

This isn't creepy at all. #wheresgeorgieto

A post shared by Carlo Mendoza (@carlomendoza) on

That's the intention, of course. The whole thing is part of a promotion for Stephen King's It, which was filmed mostly in Toronto and is set to be released September 7.

A post shared by Sophia D (@sophia_domen) on

The marketing stunt even has its own hashtag: #WheresGeorgieTO. People are encouraged to take photos with the little guy, who really only wants to be friends.

Stay away from the sewers. #WheresGeorgieTO #ITMovie

A post shared by Warner Bros. Pictures Canada (@wbpicturescan) on

Lead photo by

@wbpicturescan
Latest Videos

Latest Videos

Join the conversation Load comments

Latest in Film

Ryan Reynolds was just given one of Canada's highest honours

New movie from Toronto director stars TikTok heartthrob Noah Beck

Cineplex might be offering free refills in Canada but they still charge $5 for water

Netflix is releasing a bunch of new movies and shows filmed in Ontario

New film about Ontario Place to kick off movie theatre reopening in Toronto

Cineplex quietly increases movie ticket prices in Canada

Here's what's filming in Toronto this fall and winter

Toronto film festival puts a spotlight on movies you won't see anywhere else