A brand-new startup has launched in Toronto catering to an under-served market: plus-sized gents in search of a sharp wardrobe tailored to their needs. Parker & Pine, a clothing line geared toward "men who live large", has just unveiled a brand-new webstore.

Interestingly enough, though, most of the world probably won't see you showing off their wares. The brand chose boxer briefs, which feature "a supportive pouch, mesh zones for extra breathability, and a non-slip waist" (goodbye, awkward readjusting) as their debut product.

If you're wishing they'd gone for collared shirts or fancy socks instead, never fear: The brand is planning to crowd-source future products (perhaps taking a leaf out of Betabrand's book), so shoppers may get to have their say soon. (Plus, it's always smart to start an outfit - and a company - with a good base layer.)