This week in fashion is a weekly round up of what's being talked about — or bitched about — in Toronto's style scene.

Scotch & Soda opens at Eaton Centre
Amsterdam-based Scotch & Soda has finally opened its first Canadian downtown Toronto shop this week. The Dutch brand, which offers several collections for men (the namesake line) and women (the Maison Scotch line), has roots dating back to 1985 and was recently revived at the turn of the century. It's since sky rocketed to become a silent favourite among the fashion forward. The clothing is likeable, with the right amount of Euro-ennui that's subdued enough to look good. Plus, the store occupies a spot left by Costa Blanca, so that's already an upgrade.

7 For All Mankind opens first Toronto store - with Canadian supermodel support
"Are 7s still around?" I asked the PR rep when I heard about the brand's new store set to open at Yorkdale Mall tonight. Apparently, the LA-based company has remained a leader in the "premium" denim game - a.k.a. still an expensive-ass pair of jeans. But while we might have once paid for a name like "7," consumer mindsets have shifted. If we're going to dish out cash, it's going to be for quality. Luckily, these jeans aren't short on craftsmanship. I'm told the brand wants to expand in Canada with up to 15 of its own stores over the next four years, adding to a stockist list that already includes Holt Renfrew and Harry Rosen. For the launch, supermodel Yasmin Warsame hosts seven Canadian artists — from photographer Caitlin Cronenberg to painter Bryan Espiritu, who will create seven works of art in a series called "Seven Senses." Get it?

Bayview Village won't be ignored! New stores popping up like mad
Bayview Village — also known as the little mall that could with a killer facelift — has announced a slew of new retailers over the next year aimed at beefing up its fashion content to balance out other new additions like a sizable Pusateri's. In September, Montreal-based m0851 will open after closing its Yorkville store earlier this year. The brand is best known for its stylish range of leather garments and accessories. Brooks Brothers — the makers behind the suit Lady Gaga wore as her male alter-ego at Sunday's MTV VMAs — will open up next spring with a "Country Club" concept, giving you more prep for your buck. Also opening up this fall is hairdo-in-a-flash masters Blow Dry Bar and Lolë, an active wear line headed by Andy Thê-Anh, who recently closed his eponymous label.

Canadian designer wins for being arty with felt at World of Wearable Art
Marjolein Dallinga designs felt costumes for Cirque du Soleil and runs a modest online business. So when she conceived a dress with no "commercial" appeal - and took nearly three weeks to finish it — she had to do something with it. So she entered the World of Wearable Art competition in New Zealand. Her conceptual dress — aptly named Skin for its delicately — won runner-up in the first time entrant category and another prize as a standout execution of the contest's "under the microscope" theme. Never heard of the awards? Me either, but check it out for yourself. Not bad.

Worth knowing...

Saying goodbye to Magnolia
Eglington West won't be the same without Magnolia Boutique. Owner Juan Carlos Gaona, a champion of young and talented Canadian designers, announced the closing on Monday, citing a desire to explore other options within the industry after three years at the helm. I told you to get in on the summer clear out.

J.Crew slash prices (sort of)
Because everyone was complaining that J.Crew's Canadian prices were ridic, the brand has now eliminated duty from online shopping at its Canadian website. Are you satisfied?

Photo courtesy of Scotch & Soda