Toronto bar has ingenious way to discourage drunk driving
It's St. Patrick's Day and already green-clad crowds are clamouring outside of Toronto bars and pubs. But amidst the frivolity, one group has a clear message for those celebrating: don't drink and drive.
A new campaign from Arrive Alive Drive Sober, by marketing agency Rethink Canada, features coasters made with materials from crashed vehicles that say, "this coaster used to be a car that never made it home."
In Toronto these coasters are being used at the Emmet Ray, a whiskey bar at 924 College St.
A couple of years ago, Rethink worked with Uber to install breathalyzer kiosks in Toronto that would hail drunk users free rides home.
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