The backlash over a transphobic Instagram post by the Warehouse Group, owners of El Furniture and Queen Street Warehouse, has continued in the wake of apologies from management. A new Facebook group calls for a boycott of El Furniture Warehouse during Pride Week.

Here's the gist from the Facebook event page:

"This boycott is based on two things...the apology was more than a little disingenuous as clearly such a large business has a duty to play a primarily administration and advertisement role on it's [sic] public pages and accounts. Also the apology clearly deadnames Caitlyn Jenner and demonstrates a continued pattern of misogyny in a transmisogynistic way."

Following the initial controversy, there was some confusion over whether or not the bar was hosting a Pride-affiliated event next week, but the organization has since made it clear that it is not related to official programming.

The comment thread on the boycott is also worth mentioning, as it indicates that the Warehouse Group has booked sensitivity and diversity training for its staff, which would indicate that company is committed to change. At present, the boycott remains posted, with roughly 350 people who have endorsed its call.

Photo from our review of El Furniture Warehouse