Toronto's first cat cafe is coming, and Koreatown looked to be the destination - up until now. Another epicentre for feline cuddle-fests is poking its ears above the horizon: Pet Me Meow launched their Indiegogo today, and the slick page advertising endless downtown cat-selfie potential makes it look like the upstart will be neck-in-neck with its competition. Toronto's cat wars are on.

Ashkan Rahimi and Jeff Ro's cafe looks like it will follow the same strategy tried and tested in Asia, where the concept originated: a small cover fee for a room full of adoptable cats (Pet Me Meow are already partnered with Toronto Cat Rescue), plus board games, cafe-style drinks and snacks, and lounge areas. They're already in talks with Toronto Public Health, and the cafe is slated to open in fall 2014.

The campaign's goal is $70,000, which they just might meet - their logo features a cat wearing Ray-Bans, after all, and cat lovers across Toronto who for various reasons can't have a kitty of their own seem ravenous for digs to brush elbows with fluffy strangers. So, will Toronto have two cat cafes by the fall? With so many adoptable rescued kitties in this city who stand to benefit, let's hope so.

Pet Me Meow is raising funds on Indiegogo until June 13. Photo via Paw Me Meow.