sorry toronto

Confusion after plane spotted flying Sorry Toronto banner

If you looked up this week you may have noticed a giant red Sorry Toronto banner flying around the sky. And many Torontonians have been left scratching their heads to exactly what it means.

Turns out it's a cheeky little tourism campaign to celebrate Montreal's 375th anniversary. They've hired planes to fly Sorry banners in Toronto and New York to apologize for all the noise that will be coming from the celebrations in Montreal next year.

It's also meant to serve as invite for us to come join the party.

Effective or not, the banner caused many Torontonians to take to social media to guess at the meaning behind it all. Here's a snapshot of what's been said.

Lead photo by

Rylie C


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Canada is seeing one of the worst standard-of-living declines in 40 years

Tributes pour in after death of Toronto City Councillor Jaye Robinson

It's going to get way easier to pay transit fare in Toronto with your phone

TTC literally just gave CEO Rick Leary an award days after chaotic subway shutdown

An aggressively spreading invasive species is completely taking over a Toronto park

50 tourist attractions in downtown Toronto you need to visit at least once

Stunning new lookout point overlooking Toronto wetland opens this summer

Stunning new Toronto transit station will link several TTC and GO lines