This game show will pit a group of 36 bloggers against five other identifiable groups in a trivia contest with a 21st Century theme. You can follow along at home or online, as teams battle it out in the CBC studio for bragging rights.

Regular blogTO contributors Adam Schwabe, Ryan Couldrey and Graeme Stewart will join a team of bloggers who are up against other themed teams, including: Cab Drivers, Chefs, Flight Crew, Backpackers and Celebrity Look-alikes.

With Rannie Turingan of Photojunkie, and Amber MacArthur formerly of Webnation, we're sure to outsmart the competition. We've even got David Topping of Torontoist on our team.

This week in the Blogerati Files, The Client Side's Michael Seaton, Director of Digital Marketing at Scotiabank..

Describe your blog in 10 words or less.
A client-based view of marketing, advertising, communications and digital media.

Why did you start blogging?
It started as an experiment. There were so many great advertising and PR agency people blogging from their world-view, but there was a dearth of client voices being heard. I wanted to balance things out and keep all those agency hacks on their toes! ;-)

I celebrated my first anniversary last May and am coming up on the first anniversary of my podcast shortly, which is also called The Client Side. I began blogging when I helped launch the Canadian Marketing Association's Blog. I figured why not start up my own blog too.

How long have you lived in Toronto?
I lived in Toronto all of my life. Toronto is an awesome city. It has a great soul.

What's the funniest/strangest thing that has happened to you in Toronto?
When I was fourteen, I was in a line at McDonald's (which used to be across from the Eaton Centre) right next to Leonard Cohen. He had just played a concert at Massey Hall around the corner. We chatted for a little while over some french fries. He was very cool and a really nice guy. I was too young at the time to realize how influential an artist he was.

This week in the Blogerati Files, George Murray, poet and an editor of Bookninja .

Describe your blog in 10 words or less.
The internet's deadliest book site.

Why did you start blogging?
I started blogging with a friend, but now continue on my own, because our group of young writers and editors that hung out at a particular pub in Toronto were starting to move away from the city to parts unknown and blogging was a good way of keeping the conversations going over vast distances. People could check in when they liked, but didn't feel obligated to respond as they would have with email. I had admired MobyLives, an American book blog for years before I started Bookninja in August of 2003. August 11, was our first post, I think. Since then we've added a magazine component with essays, reviews, interviews, and discussion pieces, as well as a section of crappy, but funny, comics I drew. We're really enjoying audio interviews right now, but are working on all kinds of print pieces too. The editor of the Magazine section is my good friend, the novelist Kathryn Kuitenbrouwer, who lives in High Park.

How long have you lived in Toronto?
I have mostly lived in Toronto off and on for about 15 years. Between my stints there, I've lived in Italy and Manhattan. I just moved to St. John's, Newfoundland. Moving for me is now just a matter of plugging my wires into different walls. My spiritual home is still Toronto.

Describe your blog in 10 words or less.
An outlet and meeting place for feminists in Toronto.

How long have you lived in Toronto?
Two years.

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
Probably your "typical" Zanta encounter on the subway. Since I try to blog mostly about feminist issues, Zanta didn't really fit in. So, no, I didn't blog about it, though it would be pretty funny.

What era, day or event in Toronto's history would you like to re-live and why?
I'd like to be able to see Queen Street West before the artist crowd started moving in. I'd like to see it pre-Drake and pre-Gladstone. There are still pieces of the old Queen Street holding on, but its getting high-end really quickly. I'd like to be able to stroll the streets before the trendiness, just to see what it is that's being pushed out now.

Describe your blog in 10 words or less.
Observations, articulations, dedications and celebrations.

Why did you start blogging? What's your blog's birthday?
My blog's birthday is March 29, 2001.

While researching online communities at the tailend of the dot com era, I came across happyrobot.net. I started a really fun email exchange with the webmaster, Rich*. Eventually he built a little web-based submitter to post my ramblings. I hadn't ever heard the term blog before, but I was tickled that a handful of folks were reading my stories.

(*Rich hates the word blog, so this article will totally make him cringe.)

I have kept writing this for six years because unlike keeping a notebook, you have an audience, and something about posting it online gives it weight and makes it content.

How long have you lived in Toronto?
On and off since 1986.

Describe your blog in 10 words or less.
One man's adventures aboard a cruise ship for 8 months.

Why did you start blogging? What's your blog's birthday?
I started blogging November 5, 2006, when I first boarded the Norwegian Jewel. I wanted to document the specific adventures, concerns and problems that a cruise ship performer from Toronto would have spending most of a year aboard a big floating mall.

How long have you lived in Toronto?
Since August, 1985.

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
My improv troupe was scheduled to headline the Toronto Improv Fest, and were profiled on the cover of NOW Magazine. I had the flu, and was so sick I was considering skipping the show, but fortunately the big blackout of 2003 happened that day, so I was off the hook. I'd like to thank the merchants of Toronto who blast their air conditioning and leave their doors open for that one. You saved my butt.

I would have blogged about it, but my computer didn't work for a couple days...some kind of power issue. Oh, and I didn't blog then.

Describe your blog in 10 words or less.
A sketchblog featuring my drawings, paintings and cartoons.

Why did you start blogging? What's your blog's birthday?
I started blogging 'cause my good friend and fellow cartoonist J. Bone encouraged me. It seemed a nice way to share my drawings and paintings with an interesting audience, rather than letting them sit in my filing drawer gathering dust. My blog's first entry was on January 5th, 2006 -- so I've been doing this for a little over a year.

How long have you lived in Toronto?
I moved to Toronto to attend art college so I've been here for over 15 years...jeez -- what a long time!

Describe your blog in 10 words or less.
Dorky Librarian-in-training documenting her love of books & music

Why did you start blogging? What's your blog's birthday?
I love the internet and have had an "online presence" on communities and building my own websites since 1996. To be honest, blogging first started as a place for me to vent out my teenage angst in high school and also to tell people what records they really should be buying. I used to think I could be a poet and run away with some reincarnation of Ezra Pound. Boy was I wrong! I've been blogging on the internet since early 2001 through different domains, but my current site has only been online since 2004. These days I blog about totally different things that amuse and tickle my fancy but music is still a huge part of it.

How long have you lived in Toronto?
Pretty much all my life...since I was about 2 years old.

Describe your blog in 10 words or less.
It's (not) all about science.

Why did you start blogging? What's your blog's birthday?
I used to have a manually updated journal for friends when I spent four months doing research in Quebec city. That was way back in 2000, when I was still studying in Amsterdam. After that I had a personal blog from May 2001 to May 2006. I shut it down on its fifth birthday, because I wanted to focus more on my current blog, and because I felt that people were really considering everything I wrote as the main thing going on in my life (see Sims under question 11) which it never was. That's one reason why I stopped talking about myself, and switched to science.

I started the science blog as a blog in February 2005, but I originally registered the domain easternblot.net as early as 2002 for the purpose of creating a science-related site. (See final question for etymology)

I started easternblot because I got frustrated with people thinking of science as something alien and difficult, while it's actually so common. Food, sports, social interactions, and movies all have some science behind them that we just don't tend to think of as "science". I wanted to give the science of daily life some attention, especially for people who claim they don't like or understand science. At the same time, a lot of art is science-inspired, and I also write about that.

Describe your blog in 10 words or less.
Technology, recording, music, photography, business, science, family, faith, and leadership.

Why did you start blogging? What's your blog's birthday?
I started the blog April 4th, 2004 as a way to stay in touch with friends and family. Since then, the blog has received over 100,000 visitors with about 5,000 or so regular visitors dropping by each month.

How long have you lived in Toronto?
I have lived in the Toronto area for 9 years.

Describe your blog in 10 words or less.
Like. Getting. Kicked. In. The. Teeth. By. A. Puppy.

Why did you start blogging? What's your blog's birthday?
The first post was Jan. 12, 2004. But the blog was really only worth reading for a two-week stretch in mid-2005.

How long have you lived in Toronto?
A little over four years now. Each of them more enjoyable than the last. No really.

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
Well, there was that one time a guy at 7-11 told me he was going to die. I'm not sure anything will ever quite top that. Or maybe I just hope no one will ever try to top that.

Describe your blog in 10 words or less.
"Ghost of a flea" is a politics and pop culture blog with a gothic twist.

Why did you start blogging? What's your blog's birthday?
The Flea was first published on October 28, 2002. There were a couple false starts with other blogs before that but they have vanished down the memory hole.

How long have you lived in Toronto?
I moved to Toronto from Manchester, England seven years ago and have lived in the Annex for the last six. I had already lived in Toronto for two years before moving to London, England in the early '90s.

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
I once saw something that looked like a "V" mothership hovering over Casa Loma; this was some time ago. I do not believe I wrote about it at the Flea... no obvious story hook. If it had had a picture of Kylie Minogue on the side I might have made something of it.

Describe your blog in 10 words or less.
Music, musings, amusings and self-deprecation from the Big Smoke.

Why did you start blogging? What's your blog's birthday?
I started blogging as a way to keep in touch with my university friends. I was sending out mass emails to friends/acquaintances and started to worry that they were too frequent and/or completely unwelcome. I started to blog so friends could drop in on me and see what was going on in my life at their leisure. My old blog (thebeesknees.blogspot.com) was born on January 3rd, 2004. I made the move to Optimuscrime Toronto on September 26, 2006.

How long have you lived in Toronto?
My whole life, with a couple of interruptions for my edumacation (I lived in Kingston for four years and Montreal for one).

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
I couldn't possibly blog about all the strange shit that happens in this city. Just yesterday, I was in a Value Village and this man kept proclaiming himself the King of Canada. Loudly. And he told the poor cashier that there were hundreds of rats in the store and he had injured himself on a buggy, but don't worry - he was going to talk to Bill Clinton and George Bush and they would crack down on things. Toronto is a daily adventure.

Describe your blog in 10 words or less.
Less thought-provoking than Noah Grey. But sassier.

Why did you start blogging? What's your blog's birthday?
I started doing something similar to blogging in 1999. Then it was full-on, shameless blogging from April 24, 2000 (the day I signed up for a Blogger.com account) onwards.

How long have you lived in Toronto?
Since 1997. So... 9 years.

What's the funniest/strangest thing that has happened to you in Toronto? Did you blog about it?
Last year, I got locked up in a closet at the office, two days before Christmas. And yes, I blogged it.

Describe your blog in 10 words or less.
Social media and corporate transparency in the age of dialogue.

Why did you start blogging? What's your blog's birthday?
I started blogging so I could teach myself as much as possible about social computing. I want to know how and why sites like MySpace, YouTube and Flickr start and flourish. I work in advertising, so there's some professional motivation to understand this, but it runs much deeper. These are real communities that are being built. Any time new forms of communication encourage real conversation and community, barriers are broken and bridges are built. That's why I call my blog "radical trust". I'm blogging to learn it, to teach it and to encourage it.

I started my blog on October 2nd 2006. It still has that new blog smell.

How long have you lived in Toronto?
12+ years.