
A deluge of indie music awaits the avid concert-goer in Toronto this summer. To our good fortune, there are guiding hands to help sift through the flotsam. The
Two Way Monologues Showcase is a sapling among local mainstays like
Wavelength,
All Caps, and
Pitter Patter. With just 1 show under his belt, I spoke with TWN founder Dan Wolovick to explore the rewards and hazards of promoting independent shows in Toronto.
K: Can you tell me a briefly about the history of Two Way Monologues, and how it spawned the TWM Showcase series? D: I started writing TWM as a blog in London, at a time where I was spending ridiculous amounts of money on music and I wanted a forum to speak about it. I'd just bought the
Sondre Lerche record, and that song was stuck in my brain, so when I needed a name it just fit. After a while, other people wanted to participate and the blog format didn't fit what we were doing. So a few of my friends helped put together the site you see now, which allowed TWM to grow. We have 11 people writing for the site, with daily updates, more features and other neat things in the pipeline.
As for the Showcase series: we were covering
CMW, and I was spending too much time covering music by bands--largely American bands--that are just never going to play here. There is value there, but while I was covering those artists I was missing out on tons of high-quality local stuff. So I decided to start the series. It's an amazing way to get the word out about TWM while bringing attention to some of my favourite local bands, and I think it really adds a new dimension to what we are doing at the site. I've always been that guy who could ramble on for hours about what new bands my friends need to check out; this is just an extension--albeit a large one--of that.