Uninterrupted Canada officially launched in Toronto last night at a glitzy affair at the St. Regis Hotel.

Drake, Lebron James and Serge Ibaka were among those who showed up to celebrate the sports media brand's migration north of the border. 

#Drake celebrating the launch of UNINTERRUPTED Canada in #Toronto tonight pic.twitter.com/neVtCDZF7x

— blogTO (@blogTO) August 3, 2019

Uninterrupted Canada promises to showcase athlete-driven storytelling with a focus on those playing for Canadian teams. Toronto Raptor Serge Ibaka is among those the publication has signed content deals with.

#Drake and #LeBronJames are celebrating the launch of UNINTERRUPTED Canada in #Toronto tonight at the #StRegis 🤩 pic.twitter.com/s6iMoAyAU5

— blogTO (@blogTO) August 3, 2019

Marcus Stroman, who was recently traded to the Mets, will be the focus of a motivational series on undersized athletes called "Height Doesn't Measure Heart".

Serge Ibaka has been everywhere in Toronto this week including at the launch of Uninterrupted Canada at the St. Regis Hotel. Photo by Hector Vasquez.

The launch event last night was the start of what is shaping up to be a busy weekend for Drake.

View this post on Instagram

A post shared by TorontoHipHopTV 📺 (@torontohiphoptv) on Aug 2, 2019 at 4:46pm PDT

Lebron James was also double-booked yesterday, hosting a sold-out party during the afternoon at Lavelle on King West.