Shawarmaskewer.jpg

CBC Provides 300 Pounds of Juicy Promotions

Starting now at Yonge-Dundas Square, CBC-TV is giving away sandwiches made from the world's largest Halal chicken shawarma. All 300 lbs. of tender marketing savvy come with a side order of "hey, watch our new show", Little Mosque on the Prairie, a comedy expected to generate even more buzz -- articles have appeared in The NYT, The IHT, Maclean's, The Toronto Star and The Jerusalem Post -- when it premieres January 9. In fact, The Star and others now report that CNN's Paula Zahn "visited the Toronto set yesterday, for a segment to air tonight at 8 on CNN."

Hat tips to say it with pie and Torontoist, though I heard about this on CBC Radio as well.

Image from Wikipedia


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Eat & Drink

Toronto man's side hustle making calzones leads to new restaurant gig

Toronto bakery known for its croissants opening second location

There's a food festival in Toronto for a good cause next month

Ontario restaurant has people obsessing over its fried chicken

Toronto has a new street food market in a surprising location

The history of what was once Toronto's most luxurious restaurant

Thousands of people want to boycott Loblaws stores 'indefinitely'

One of the most anticipated Toronto restaurants of the year is now open