Women already get paid less than men, so it totally makes sense for them to pay more for a cup of coffee, right? One Toronto cafe thinks so.

In a hilariously awkward video, Toronto's Tokyo Smoke coffee shop changes their prices for a day so that men pay less for coffee.

Watching customers reactions slowly come to a boiling point over the course of the video is highly entertaining, but it's the point behind the clip that's the most eyebrow raising.

They're talking about "The Pink Tax," which is the fact that women often pay more than men for the same products, goods and services in Canada. The video is part of a campaign called #FightPinktax to not only bring awareness to this frustrating fact, but to fight against in.

The wage gap is still very much an issue here, and this video helps prove that in a clever way. More info can be found on the official website, as well as a petition and ways to take action.